Nars Taps Tilda Swinton for Spring Campaign (via Women’s Wear Daily)
François Nars doesn’t like to do anything predictable, even in his choice of campaign models, the latest of whom is quirky British actress Tilda Swinton, who will be the face of Nars’ spring campaign. Past choices have included Charlotte Rampling and Daphne Guinness.
“I love [Tilda’s] bold style and really admire her work,” Nars told WWD, adding that he chose the fiftysomething Swinton in part because of the roles she chooses as an actress, such as in the films “We Need to Talk About Kevin” and “The Grand Budapest Hotel.”
“As an actress, she brings such strong personality to the camera,” continued Nars. “And as a woman, she lives the experience of transformation and expression.”
The ads will run January through April